Asscher
Cushion
Emerald
Heart
Marquise
Pear
Princess
Radiant
Round
Oval
Bezel
Cathedral
East-West
Floral
Halo
Hidden Halo
Solitaire
Three Stone
Two Stone
Wide Band
14K Rose Gold
14K Silver Gold
14k Yellow Gold
Platinum
No Diamonds
With Diamonds
Unique Bands
Wide Bands
Bezels Diamond
Our Journey Toward Sustainability
At Azalea, our years of experience and insight in the jewelry industry helped us recognize a powerful opportunity and urgent need for an alternative to traditionally mined diamonds. We created a brand that stands for quality, ethics, design, product integrity, and value. Our mission is to simplify the online diamond shopping experience by offering high-quality, responsibly sourced, 100% guilt-free jewelry.
Traditional diamond mining is harmful to the environment and costly for both the planet and consumers. Conflict diamonds continue to exist, contributing to war, abuse, and exploitation. Preventing this cycle of harm inspired us to build a brand committed to offering only 100% conflict-free, lab-created diamonds.
Lab-created diamonds are identical to mined diamonds in appearance, chemical structure, and quality. They are produced in advanced, controlled environments that replicate the natural conditions in the earth. This process allows us to manage aspects like clarity and color, helping us provide beautiful, near-colorless diamonds at much better prices compared to mined alternatives.
We believe you deserve exceptional value, ethical choices, and timeless elegance. At Azalea, our commitment is to connect you with diamonds that reflect your values—because everyone deserves diamonds, and we’re here to help you find the ones that deserve you.
How We Do It
Ditching Mined Diamonds
- Lab-Created Diamonds
- 100% Conflict-Free
- No mining involved
![Gold Icon](https://cdn.shopify.com/s/files/1/0363/8666/8588/files/iStock-853017810-1200x800.jpg?v=1745972191")
Using Recycled Gold
- All jewelry made with 96% recycled gold
- Zero dirty gold
- Less environmental impact from reduced gold mining
Sustainable Packaging
- 100% Recyclable Packaging
- Biodegradable materials
- Plantable seeded cards
Giving Back
- Most of our supply chain is Carbon Neutral since April 2023
- Supporting environmental efforts with C-180
- Contributing monthly to help reduce carbon footprint
1. Ethical Diamonds
Lab-created diamonds are the ethical choice for anyone who loves diamonds but wants to avoid conflict stones. Conflict diamonds are still mined in war-torn regions, putting workers at risk and causing environmental harm through deforestation and pollution. These special stones offer beautiful jewelry without endangering lives or damaging wildlife habitats. By choosing lab-created diamonds, you're supporting our important journey toward sustainability.
2. Recycled Gold
Recycled gold is a responsible and luxurious choice. It allows you to enjoy beautiful, meaningful jewelry made from precious metal that has been transformed into something new. We use 96% recycled gold in all our products. By refining and reusing old or unwanted gold items, we help reduce the need for raw materials, minimize mining, and keep waste out of landfills. This eco-friendly process supports a healthier planet and promotes conscious consumption. Each piece created from recycled gold is unique, crafted with care, and made to last—perfect for anyone who values both sustainability and standout style.
3. Sustainable Packaging
We are dedicated to making ethical, eco-conscious decisions that support a healthier planet. That's why all our packaging is made from 100% recyclable materials, including biodegradable components and plantable seeded paper. Every detail is designed with care—for your product and for the environment. We believe that responsible choices, even in packaging, can lead to meaningful change and a more sustainable future.
4. Giving Back
Since the beginning of Grown Brilliance, we’ve been committed to making a positive impact on both the environment and the world we share. This is no small task, and we know it’s one we can’t achieve on our own. After carefully evaluating several organizations, we chose to support Carbon180. Carbon180 stands out as one of the most effective organizations working to remove carbon from the atmosphere. With their focus on land-based solutions and innovative technologies, Carbon180 collaborates with leading scientists and policymakers to transform ideas into actionable policies. We are proud to highlight their incredible efforts as part of our ongoing sustainability mission.
5. Carbon Neutral
In our continued commitment to sustainability, we purchase carbon credits to help reduce the carbon footprint of our lab-grown diamond jewelry supply chain. By doing this, we offset a portion of the greenhouse gas emissions generated during the growing, cutting, and polishing of our diamonds, as well as during the manufacturing of the jewelry itself.